Halloween is not just about goblins, ghosts, and ghouls. For businesses, it's an opportunity to conjure up some of the most innovative and engaging marketing campaigns. Here, we spotlight some of the most spook-tacular campaigns that have haunted consumers:
Disney Parks x TikTok Text-to-Speech:
In a spookily-clever partnership, Disney Parks and TikTok joined forces to bewitch users. Madame Leota, Ghost Host, and the iconic Disney Pirates made their ethereal presence felt on TikTok's text-to-speech feature. A mashup of the old and new, this collaboration was a seamless blend of Disney's timeless characters and the modern magic of TikTok.
McDonald's Happy Meal's Blast from the Past:
Who can forget the iconic Halloween Happy Meal buckets from McDonald's that ruled the 1980s? In a masterstroke of nostalgia, McDonald's brought back these beloved buckets, letting both kids and adults relive the eerie excitement of yesteryears. Sometimes, the best way to move forward is to take a step back.
Netflix and Chills:
Turning their infamous "Netflix and chill" tagline on its head, Netflix amped up the Halloween vibes by introducing "Netflix and Chills." Fans were treated to tantalizing clips from popular shows like 'The Haunting of Hill House' and 'Stranger Things', setting the perfect chilling mood for the season.
M&M's Interactive Ghost Story:
Mars went digital and interactive with their Halloween campaign for M&M's. Over October, they launched "Millie & Max: A Ghost Story," a seven-part digital ghost story told in 30-second videos. The twist? Each week's video had an open-ended storyline, and viewers got to decide how the story should proceed. This interactive element ensured engagement and anticipation each week, making it a sweet success.
Fanta's Fright-Night Makeover:
Fanta showed us they have a bone to tickle with their fright-night makeover. Each Fanta can and bottle transformed with spine-chilling graphics for Halloween. But the real treat? Unique QR codes on each can, which when scanned, unleashed exclusive Snapchat filters and lenses for the user. A treat for the eyes and the tastebuds!
In conclusion, Halloween gives brands a canvas to showcase their creativity, innovate, and engage with their audience in unique ways. From nostalgic trips down memory lane to leveraging modern tech for interactive tales, these campaigns have truly raised the bar (and perhaps, the dead). Happy Haunting! 🎃
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