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HubSpot and TikTok Join Forces: A Game-Changer for B2B Lead Generation

Blog_october 8

In today's fast-paced digital environment, businesses are always on the lookout for more efficient methods to connect with potential clients. Enter the recent partnership between HubSpot and TikTok, which promises to revolutionize the B2B lead generation process for small and medium-sized businesses (SMBs).

Addressing Rising Acquisition Costs

It's no secret that SMBs have faced mounting challenges in customer acquisition. HubSpot's data paints a vivid picture of the situation: a staggering 53% of SMBs in the United States noted a surge in customer acquisition costs between 2021 and 2022. Alarmingly, over one-third of these businesses saw this increase go beyond the 20% mark.

TikTok, known for its engaging content and massive user base, provides a unique solution to this issue. Notably, more than half of TikTok's U.S. users frequently stumble upon new brands while scrolling through their feeds. This positions the platform as a gold mine for businesses looking to expand their reach and cut down on acquisition costs.

Seamless Integration: From Engagement to Lead Capture

With the recent collaboration, businesses can now benefit from real-time lead synchronization from TikTok directly to HubSpot's Smart CRM. This not only streamlines the process but also ensures no potential lead falls through the cracks.

HubSpot's Smart CRM is renowned for its capability to consolidate and harmonize customer data. This provides businesses with actionable insights, empowering them to tailor their strategies using advanced analytics and smart workflows.

The integration ensures that the process of capturing leads from TikTok – a platform boasting a highly engaged audience – is automated. This means businesses can swiftly turn TikTok users, already showing interest in discovering new brands, into potential high-value customers.


The union of HubSpot and TikTok signifies more than just a partnership. It represents a strategic move to aid SMBs in navigating the tumultuous waters of customer acquisition. With the automated lead capture process, businesses can now leverage TikTok's extensive reach and HubSpot's CRM efficiency to drive growth and ensure they remain competitive in today's digital marketplace.

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