--- title: Maximize Your Reach On Snapchat With New Ad Options Coming Soon! description: Snapchat announces new ad options for Stories and Spotlight, as well as brand/creator partnerships and sports partnerships image: https://22382413.fs1.hubspotusercontent-na1.net/hubfs/22382413/Blog%20post%20second%2022.jpg --- [Skip to content](https://blog.sneeze.it/the-sneeze-it-diaries/meta-ai-recommendations-0#main-content) [Contact Us](mailto:info@sneeze.it) [![](https://22382413.fs1.hubspotusercontent-na1.net/hub/22382413/hubfs/Sneeze%20It%20logo.png?width=212&height=69&name=Sneeze%20It%20logo.png)](https://www.sneeze.it/) - [Home](https://www.sneeze.it/) - [Customer Dashboard](https://reports.sneeze.it/client/dist/#/login) - [Blog](https://blog.sneeze.it/the-sneeze-it-diaries) - [Portal](https://sneeze-it.accelo.com/portal) Open main navigation Close main navigation - [Home](https://www.sneeze.it/) - [Customer Dashboard](https://reports.sneeze.it/client/dist/#/login) - [Blog](https://blog.sneeze.it/the-sneeze-it-diaries) - [Portal](https://sneeze-it.accelo.com/portal) - [Contact Us](mailto:info@sneeze.it) 🔍 May 10, 2023 4:15:00 PM # Maximize Your Reach On Snapchat With New Ad Options Coming Soon! ![Picture of Aria Savadkouei](https://22382413.fs1.hubspotusercontent-na1.net/hub/22382413/hubfs/T1GCY1JUF-U01JJBXRGBA-b17725faaf25-512.jpg?width=50&name=T1GCY1JUF-U01JJBXRGBA-b17725faaf25-512.jpg) [Aria Savadkouei](https://blog.sneeze.it/the-sneeze-it-diaries/author/aria-savadkouei) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.sneeze.it/the-sneeze-it-diaries/meta-ai-recommendations-0) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.sneeze.it/the-sneeze-it-diaries/meta-ai-recommendations-0) [Twitter icon](https://twitter.com/intent/tweet?url=https://blog.sneeze.it/the-sneeze-it-diaries/meta-ai-recommendations-0) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.sneeze.it/the-sneeze-it-diaries/meta-ai-recommendations-0) [envelope icon](mailto:?body=https://blog.sneeze.it/the-sneeze-it-diaries/meta-ai-recommendations-0) ![Blog post second 22](https://22382413.fs1.hubspotusercontent-na1.net/hub/22382413/hubfs/Blog%20post%20second%2022.jpg?width=960&height=540&name=Blog%20post%20second%2022.jpg) Snapchat has some exciting new ad options coming soon to the app, as announced ahead of its presentation at IAB Newfronts in New York One of the new options is called ‘First Story,’ which will enable advertisers to have their ad shown first between friend stories on any given day. With the potential to reach over 50 million users, this premium placement option can help boost awareness for major campaigns in the app. This could be a valuable opportunity for launches or announcements of wide appeal, offering big reach with a premium price tag. It could also be considered by those looking to maximize awareness with younger audiences. Snapchat is also launching ads in Spotlight, its TikTok-like feed of short videos in the app. These ads will be displayed between clips, providing another opportunity to reach Snap chatters in a high engagement surface. Spotlight now has more than 350 million monthly active users, up 46% year-over-year, with short-form video now the key entertainment element of the moment, especially among younger audiences. Snapchat is also looking to facilitate better brand/creator partnerships with the new ‘Snap Star Collab Studio’ initiative. This will pair creators with brands for campaigns, with experienced teams helping brands create and execute sponsored Stories and bespoke ad creative with Snap Stars. This will help brands create more platform-native content, which is likely to hold more appeal with Snap’s audience. Finally, Snapchat has announced a range of new sports partnerships, which will provide additional opportunities for engagement. All in all, these new ad options and partnerships can help brands reach younger audiences in more creative and engaging ways. Keep an eye out for these exciting developments in the coming weeks and months. Interested in learning more about how Sneeze It can help you take your marketing to the next level? Please fill out the form below to schedule a follow-up discussion with our sales team. ### Subscribe to The Sneeze It Diaries Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.sneeze.it/the-sneeze-it-diaries/meta-ai-recommendations-0) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.sneeze.it/the-sneeze-it-diaries/meta-ai-recommendations-0) [Twitter icon](https://twitter.com/intent/tweet?url=https://blog.sneeze.it/the-sneeze-it-diaries/meta-ai-recommendations-0) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://blog.sneeze.it/the-sneeze-it-diaries/meta-ai-recommendations-0) [envelope icon](mailto:?body=https://blog.sneeze.it/the-sneeze-it-diaries/meta-ai-recommendations-0) ## Related posts [![](https://22382413.fs1.hubspotusercontent-na1.net/hub/22382413/hubfs/Bridging%20the%20Gap_.jpg?height=200&name=Bridging%20the%20Gap_.jpg)](https://blog.sneeze.it/the-sneeze-it-diaries/image-seo-0-0) ## [Bridging the Gap: How a Regional Agency Complements National Campaigns for Local Success](https://blog.sneeze.it/the-sneeze-it-diaries/image-seo-0-0) ![Picture of David Steel](https://22382413.fs1.hubspotusercontent-na1.net/hub/22382413/hubfs/1516317201930.jpg?width=50&name=1516317201930.jpg) [David Steel](https://blog.sneeze.it/the-sneeze-it-diaries/author/david-steel) [Read more](https://blog.sneeze.it/the-sneeze-it-diaries/image-seo-0-0) [![](https://22382413.fs1.hubspotusercontent-na1.net/hub/22382413/hubfs/Blog_august%203-1.jpg?height=200&name=Blog_august%203-1.jpg)](https://blog.sneeze.it/the-sneeze-it-diaries/nikelego) ## [Nike and Lego: A Partnership Built to Play and Win](https://blog.sneeze.it/the-sneeze-it-diaries/nikelego) ![Picture of David Steel](https://22382413.fs1.hubspotusercontent-na1.net/hub/22382413/hubfs/1516317201930.jpg?width=50&name=1516317201930.jpg) [David Steel](https://blog.sneeze.it/the-sneeze-it-diaries/author/david-steel) When you think of Nike and Lego, two iconic brands come to mind, each with a legacy of innovation,... 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